Have you ever been interested in trying a brand name product you've seen and heard great things about at your local gym but wanted do a bit more research on your own just to be sure you're buying the best product? If you're like most people these days the first thing you do is perform an internet search to see what other consumers are saying. You'd think this would be easy enough… Right? Well these days you'll find you have to sift through many shameless marketing tactics being used by internet companies looking to capitalize on popular brand names to confuse consumers with bogus reviews so they can give rave reviews to some obscure product you've never heard about. Many of these companies use tactics such as registering domain names like; Lipo6black.com, Lipo6blackreview.blogdrive.com, Lipo6-reviews.com, Lipo6review.net, and Lipo6blackhersreviews.com to confuse consumers into thinking they're providing unbiased consumer reviews or are domains licensed to the brand itself. Some companies even go the extent of hiring companies from third world countries to falsify hundreds of unquantifiable reviews on their products on 3rd party sites (some very well know sites). Unfortunately, these are some of the downsides of using the internet to look for unbiased information. The anonymity of the internet alone shelters companies identities and allows many companies to exploit consumers' lack of knowledge of these new internet marketing tactics. As shameless at this may be it's something each and every consumer should be aware of before making a buying decision.

When we realized this was a growing trend in internet marketing we felt it was our duty to not only shine a spot light on these tactics but if we were going to begin implementing this crucial marketing strategy we needed to find the best 3rd party review software company focused on providing consumers with the most accurate level of REAL consumer reviews. This is why Nutrex Research made the choice to partner up with PowerReviews®. We explored many different products but the PowerReviews® software integration is the most accurate and complete service with consumer friendly features which validate different levels of consumer reviews. What we found very intriguing was its ability to quantify the reviewer and let other interested consumers know if they were reading a review from a customer who had actually tried the product they are interested in or someone just posting a review. There are 4 levels of reviews...3 with badges: 1st "Verified Buyers"–consumers who actually purchased the product through Nutrex.com and used the product and posted a review after their use; 2nd "Verified Reviewer"–consumers who may have purchased through 3rd party vendors such as The Vitamin Shoppe, GNC or many of the independent retailers and online retailers nationwide and provided their email address as confirmation it's not some type of automated system posting random reviews; 3rd would be the least common "Staff Review". This would be a review posted by a staff member maybe in the event of a new product launch during beta testing. Last would be reviews that do not contain a badge. This is where the consumer chose to write a review but decided not to provide an email address to substantiate the review. This doesn't necessarily mean the review is fraudulent. It could be that the reviewer was concerned that providing a email address would add them to another list of *SPAM* emails. When examining reviews not only on Nutrex.com but also on other websites like; 4supplementreviews.com, supplementreviews.org, productreviews2u.com, bodybuilding.com and supplementreviews.com, we encourage each and every consumer to read as many of the reviews as possible to make an educated decision. Be sure to question whether or not these sites are using any type of 3rd party review validation software (like PowerReviews) and trust only those companies that encourage honest and accurate feedback from consumers who have firsthand experience with products. If you still find yourself unsure after investigating many reviews, we encourage you to visit our Facebook page and inquire about consumer feedback on a product you're interested in. You'll find social networking fan pages can be the perfect place to get real time unbiased info both positive and negative which should help make your buying decision easy.

At Nutrex Research we feel it's our obligation to help consumers be informed of these new trends in internet marketing.